“We are pioneers and passionates. We’re in a constant state of dreaming. We are home though our mind is already on the next trip. We set out to escape the ordinary to express our creativity. Every trip is different. Every route is unique. Every ride is special. Heading out is the spirit that keeps us alive. We all share the same obsession. Experiences feed out imagination. The thrill is the fuel, that drives you beyond limitations. You never think of stopping, only sometimes remember the pain. The elements are our best friends and our worst enemies. Challenges are your inspiration. Imagine the impossible. Break free from the status quo. Be as addicted as ever. Be as radical as never. Be high when you are low. Be at full strength when you go. Be stoked by your confidence. Be in your very own flow. Be this, be that. Be real, be rad.”
Write Your Own Chapter showcases ION’s brand values and puts it onto the screens kicking it off with the overarching image clip, followed by unique chapters featuring various sports and stories of the ION bike, surf and kite cosmos. This series of episodes is meant to encourage you to join their journey. Everyone’s story is unique, so is every chapter of the series. Ion explores, goes on adventures, seeks thrill, fails but then succeeds and sets out to inspire others. Whether on the trails, in the water or in the air, every chapter addresses one of these attributes. Releases will happen on a regular basis. Stay tuned!