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Worn Wear: An Antidote to Black Friday

Patagonia released Worn Wear this week, a beautifully produced short film by Patagonia Surf Ambassadors, the Malloy Family. As an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is a celebration of the stuff you already own and salute to quality — in the things we own and the lives we live.  From an off-the-grid surf camp in Baja, Mexico, a maple syrup harvest in Vermont, and an organic farm in Ojai, California, into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist, this film will leave you craving goods and products made with integrity and feeling grateful for the rock-solid things you use everyday.

 

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