“Two years ago we tried to create a brand movie to try and conceptualize what Dirty Habits is.. to explain to you, and to better understand ourselves.. but we failed miserably. So we are only releasing it now. The reason is, Dirty Habits can be what every you want it to be, and what ever it is that connects you to your friends, your crew, your sport. Call it a brand. a movement. a new world culture.. we are Dirty Habits.” — Graham Howes
The Dirty Habits Crew is a group of professional athletes from around the world, who chase the sun to Cape Town and other parts of the world to push each other to the extreme limits in performance, stunts, and taking day-to-day activities to the next level. We also feature friends and other professional athletes.. surfers, kiteboarders, stuntmen, skateboarders, wakeboarders, motocross riders, freedivers, and big wave surfers.