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Switch 2012

Having just launched in June of 2011, Switch is a new kite manufacturer that only sells kites directly to consumers. We talked to James Overington about Switch’s product line (including the upcoming Element kite) and about how they differ from other kiteboarding companies.

Switch is a new company with a unique business plan. What makes Switch different than the other companies out there?

Switch does not use the standard distribution model used by most kite companies. We sell direct to customers all over the world via our online store. Our sales strategy is to offer a great quality top performing product while keeping our margins to a minimum and selling at the absolute best price. By cutting out the middle man we can offer prices only a distributor would normally enjoy without sacrificing quality or performance.

Photo Jeff Pfeffer

How can interested riders get their hands on a Switch demo kite?

To get our kites out there and allow interested people to demo our gear, we have a network of team riders that spans the globe. Switch team riders will gladly show you any of the kites they have on hand. The locations of our team riders and the kites they have available are all listed on our website at You will find our team riders are friendly, approachable, and only too willing to spread the good word!

Will Switch be on a traditional annual new product release schedule?

Want More? Get the rest plus info on 2012 gear from 18 more brands in the TKB 2012 Buyer’s Guide.

Choose your version of the 2012 Buyer’s Guide below. You can get a .pdf file for you to view on the device of your choice or you can also download the Buyer’s Guide directly to your mobile device through The Kiteboarder App.

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