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The Lift is said to be the kite that really put Airush on the map with its top-end control, big air capabilities, and smooth power delivery, designed to turn the advanced rider into an expert, and a mere competitor into a winner. With the advancements in modern technology, a massive big air trend, and a crew of passionate riders and designers, full circle around to 20/21 and the Lift is back. Watch this film to the see the what, how and why of Airush’s new Lift Kite and get a glimpse into the world behind the curtain of design and testing at Airush.