Water women and sisters, Marina and Elena Pavlovska, were frustrated by the lack of affordable, quality and fashionable waterports apparel products available on the market so in 2014, the financial analysis/accountant and architect—neither having a drop of design/apparel experience—decided to launch Platinum Sun. In the beginning, passion drove the company with Marina and Elena designing the company’s first products, like its best-selling Neoprene Jacket. Now, with a team of designers from all over the world, the two sisters’ company is solidly growing with a diverse product offering.
LAUNCHED IN 2014, PLATINUM SUN QUICKLY MADE A NAME FOR ITSELF WITH THE INTRODUCTION OF ITS NEOPRENE JACKET. WHAT DO YOU CREDIT FOR THIS PRODUCT’S POPULARITY?
We delivered what the market had been waiting for: stylish, high-quality neoprene jackets in a variety of colors instead of just black, for an affordable price.
PLATINUM SUN OFFERS A SOLID SELECTION OF BOTH MEN’S AND WOMEN’S UPF 50 RASHGUARDS. HOW DO THEY STAND APART FROM YOUR COMPETITORS?
As for all of our products, we use only high-quality fabrics with the highest UPF protection level. For additional comfort during kite sessions, we have added a neck zipper making it easier to take off and on, and a silicon line on the bottom of the lycra which prevents Platinum Sun rashguards from riding up from under your harness.
FROM NEOPRENE JACKETS, YOGA MATS, DRY BAGS, RASHGUARDS AND MORE, YOUR BRAND OFFERS A DIVERSE ARRAY OF PRODUCTS. WHAT IS THE PROCESS FOR DECIDING WHAT WILL BE ADDED TO YOUR PRODUCT LINE?
We constantly get emails from our clients with new product ideas and improvement suggestions. We try to incorporate all of these suggestions when we develop our products so our clients play an active role in the product planning process.
ALTHOUGH PLATINUM SUN DOES OFFER NEOPRENE JACKETS AND RASHGUARDS FOR MEN, THE PRODUCT LINE SEEMS TO BE MORE TARGETED TOWARDS WOMEN. WHAT ARE YOUR PLANS MOVING FORWARD?
We started our company offering mostly female gear. In past years, we have added male leggings and a collection of designer rashguards specifically for men. These have all received great client reviews. In 2020 we are planning to offer a men’s boardshorts range and focus more on the male clothing line.
ARE THERE ANY NEW PRODUCTS IN DEVELOPMENT FOR 2020?
We are currently working on a new and improved drybag with hidden waterproof pockets and a compartment for wet gear. As always, we have considered all clients concerns and improvement suggestions and we expect this product to be the bestselling drybag on the market.