After a successful year of marketing the Union v3 using the “Throw It Down” tagline, it had been decided to keep with this theme leading into the release of the Union v4 which hit the market only one month ago. With a limited time schedule and some difficult conditions in the Northern hemisphere, the video campaign for the Union V4 featuring Sam Medysky, was unable to produce still images that met Airush’s requirements for the print ad. Knowing Oswald Smith was back in town for the week between travels, the Airush team figured there could be an opportunity to get an appropriate photo around home.

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