Gillette World Sport is riding the waves with strapless kitesurfer Simon Joosten. According to Gillette, “The Barbadian native has increased the difficulty of kitesurfing by using a surfboard which requires a greater level of control both in and out of the water.” We just call this strapless kiting and don’t think to hard about it, but it’s fun to see this discipline of our sport shared with mainstream media.

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