BEST Kiteboarding today announced that Shannon Best is leaving his day-to-day role with the company to pursue new opportunities within the consumer sports industry, effective October 1st. After nine years of helping to build BEST into one of the largest and most successful kiteboarding brands on the market, Shannon needs to scratch a new itch in other water sports enterprises. He remains an owner of the company.
As one of kitesurfing’s original faces and a creative force behind the sport’s early development, Shannon came from a pro-wakeboard heritage and brought that dynamic style to kiting. His warm personality helped BEST to establish a firm foothold within the fledgling kitesurf industry. Shannon contributed insight and technical knowledge over the years to the development of a wide range of ground breaking BEST products. As the company continued to grow and relocated its North
American operations from South Florida to Hatteras, Shannon remained in Florida, taking a less active role within the company to concentrate on his other business interests. He now intends to spend most all of his energy developing these other projects, but always remains welcome to work with the company on special assignments as his time allows.
Everyone at BEST wishes Shannon great success in his future endeavors and thanks him for his commitment to the brand since its inception. We will always look forward to the next time he stops in from his travels to come Ride With Us.