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2012 Buyer’s Guide: Promotion Wetsuits

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Promotion 2012

Dedicated to windsports for the past 30 years, ProMotion Wetsuits was founded by waterman Dana Love. In 1984, Dana moved his company to the Gorge which he said has proven to be an unbeatable location to design and test wetsuits with temperatures ranging from below freezing in the winter to above 100° in the summer. On any given summer day, it’s not uncommon to see the ProMotion bread truck parked at the Event Site while Dana enjoys an afternoon session. We caught up with Dana between sessions regarding what ProMotion has in store for the 2012 season.

ProMotion started out as a San Diego-based company catering to surfers. What made the brand start focusing on suits for windsports and triathletes?

Growing up surfing and sailing in Southern California, I took an early interest in windsurfing to extend my time on the water. When the Gorge turned on with windsurfers in the mid 80s, it was a no-brainer to move the company to Hood River to chase wind. When kiteboarding came on the scene, it was a natural transition for the business to get involved as I personally took up the sport. On the triathlon side, ProMotion had been commissioned to make rescue wetsuits for lifeguards in the early 80s. These same wetsuits were discovered by triathletes and became the first triathlon wetsuits. We have been making both types of wetsuits ever since.

Photo Doug Bixel

Why doesn’t ProMotion have a wholesale channel for retailers to expand the brand?

Want More? Get the rest plus info on 2012 gear from 18 more brands in the TKB 2012 Buyer’s Guide.

Choose your version of the 2012 Buyer’s Guide below. You can get a .pdf file for you to view on the device of your choice or you can also download the Buyer’s Guide directly to your mobile device through The Kiteboarder App.

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