Home / All Posts / Will to Win: The Story of the NeilPryde Brand — How NP Paragliding Set the Company Up for Success in Kiteboarding and more

Will to Win: The Story of the NeilPryde Brand — How NP Paragliding Set the Company Up for Success in Kiteboarding and more

Everyone knows NeilPryde as the windsurfing brand. But not everyone is aware that, before that, Neil Pryde Limited was actually the largest maker of yacht sails in the world until the Oil Shocks put a big hole in demand. Read how windsurfing developed into a global phenomenon, about how Neil Pryde Limited got into paragliding, why exiting that business actually set them up to succeed in kitesurfing, about why you can never trust a ferret in a cage… and much more. Four decades of history covered in 250 pages, $49. www.willtowin.neilpryde.com

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