Maybe not kiteboarding news, but we thought it was interesting to see Liquid Force becoming involved in this:
Liquid Force Jumps On-board With Johnny Greaves Motorsports for TORC 2010 Season
3/8/10, Encinitas, CA – Off-Road Champion Johnny Greaves is proud to announce that Liquid Force with the new Lexus OEM Parts , maker of premium wakeboards and apparel, is joining the Monster Energy Forest County Potawatomi Toyota Race Team for the 2010 Season of The Traxxas TORC Series. Greaves, the most prolific winner in short-course racing, will add Liquid Force to its Pro 4 and Pro 2 teams driven by himself and Jeremy McGrath.
“Liquid Force is the top name in the water sports industry and I am very excited to associate with Matt Gleason and the team there”, added Greaves. “I’m a long time fan and user of their products, and that makes it more fun to add them to our team”.
Matt Gleason, Director of Marketing for Liquid Force, had this to say about the new sponsorship, “Johnny Greaves and Jeremy McGrath are great champions and Liquid Force is pleased to join such a great team for its entry into motorsports. This is an excellent cross-marketing opportunity for us and TORC’s great TV package and nationwide exposure offers us a great fit. We are looking forward to exposing Liquid Force products to the off-road community and TORC fans world-wide.”
“I attended the Crandon TORC race last fall and was blown away by the enthusiasm of the off-road fans and knew right away that this would be a great sport to get Liquid Force involved in,” Gleason continued. “This is going to be a lot of fun working with Johnny & Jeremy and a great fit for our brand!”
About Liquid Force
Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel. Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. Supported by a superior team of athletes, Liquid Force events include the Free For All series and world famous BROstock.